March 25, 2017

Lyft’s Use of Brand Ads Led to Big Jump in App Installs

March 14, 2017 admin

Can brand ads for apps drive installs better than traditional direct response ads? That’s what Lyft discovered working with Google’s Art, Copy & Code project. In a case study published today, Google shares some surprising findings from their analysis of thousands of YouTube videos running TrueView app install ads for […]

What Social Can Do For Local Businesses This Year

March 8, 2017 admin

B2B research and reviews firm Clutch has released some interesting data-driven findings from their Social Media for Small Business: 2017 Survey. The firm surveyed 350 small business owners/managers across the United States to determine digital marketing habits and goals for 2017. Respondents included 40% of companies with 10 or fewer […]