August 20, 2017

Lyft’s Use of Brand Ads Led to Big Jump in App Installs

March 14, 2017 admin

Can brand ads for apps drive installs better than traditional direct response ads? That’s what Lyft discovered working with Google’s Art, Copy & Code project. In a case study published today, Google shares some surprising findings from their analysis of thousands of YouTube videos running TrueView app install ads for […]

What Social Can Do For Local Businesses This Year

March 8, 2017 admin

B2B research and reviews firm Clutch has released some interesting data-driven findings from their Social Media for Small Business: 2017 Survey. The firm surveyed 350 small business owners/managers across the United States to determine digital marketing habits and goals for 2017. Respondents included 40% of companies with 10 or fewer […]

New Google+ Gets a Makeover, Classic Google+ Closing

January 18, 2017 SocialMediaNewz Staff

About a year ago Google+ was relaunched to focus on communities of shared interests. “After all of these updates, more people are discovering vibrant Communities and creating inspiring Collections than ever before,” said Danielle Buckley, Progress Manager of Google+. “So it’s in this same spirit that we’re pleased to add […]

Snapchat Announces a Big Update to its App

January 17, 2017 SocialMediaNewz Staff

Snapchat announced a major redesign of their popular app on Thursday. The new changes aim to make the the app less confusing to use and better for content discovery. The update, which is first being rolled out to some Android users will soon be available to all users. These changes […]

Instagram Adds Snapchat Like Stickers

December 21, 2016 SocialMediaNewz Staff

Instagram announced today the ability to add stickers to your posts, just like Snapchat. The stickers will be both for the consumer like Snapchat, but more importantly will also be targeted at businesses which are looking for creative ways to promote their products and services. “Now you have new ways […]

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