Social Media Metrics You Should Know: Post-Program Drop-Off
Analytics are a beautiful thing. They can tell you so much about a demographic, brand, program performance, and more. However, if you don’t know how to read the data correctly, analytics can trick you.
By Craig Carter
December 2, 2013
How do I create a Facebook fan page?
I “friend” people on Facebook who are friends, family and customers. Now I’d like to switch and create a facebook business page so my customers can “like” that instead. How do i get started?
By Dave Taylor
November 5, 2013
Visualizing the DNA of a Social Business Via Infographics
Recently, my Altimeter Group colleague Charlene Li and I published an ebook that revealed The Seven Success Factors of Social Business Strategy. To our pleasant surprise, the industry didn’t just react with positive feedback, but also with fantastic infographics that brought the core of the book to life. I wanted …
By Brian Solis
October 7, 2013
The state of the social web according to GlobalWebIndex
Some interesting metrics form part of a global study into social media usage and trends published last week by GlobalWebIndex, the London-based market research firm.
By Neville Hobson
September 9, 2013
Everything You Need to Know About Social Media Marketing You Learned In Kindergarten
My sister is a Kindergarten teacher and probably one of the best storytellers I have ever encountered. From a young age I can remember being riveted to the edge of my seat by stories of things that I had little or no real interest in. THAT, my friends is solid …
By John Patterson
August 16, 2013