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The Value of Your Facebook Fans
Syncapse and Hotspex have updated the data from 2010 about Facebook Fan value as a driver of shareholder value for the top 20 global brands. Their 2013 study shows that the value of a Facebook fan to a consumer brand has increased quite dramatically in the last two years (28%) …
By Sally Falkow
May 24, 2013
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10 reasons social media has peaked. 8 reasons that’s a relief
After years of significant growth, social networks exhibited mixed results last year. It was bound to happen. Here are 10 reasons social media has peaked. Maybe it concerns you if you are in the social media business, but I will give you 8 reasons that it’s a relief that social …
By Rob Petersen
May 6, 2013
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Facebook Looks to the Past to Present its Future
If there’s one key area that social network giant Facebook has been weak in, its the mobile arena. Users of the official Facebook app for both major platforms Android and iPhone, as well as other handsets manufacturers, have had to dealt with slow loads, poor user interfaces, bugs and other …
By Danny Brown
April 15, 2013
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How To Create Visionary Measurement For Social Media
We often use the word “visionary” to describe leaders or companies, but rarely in connection to metrics. If the typical communications strategy is dispersed via Powerpoint within a large organization, usually measurement is the last slide before the end.
By Rohit Bhargava
March 25, 2013
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Facebook Users Are Starting To Share More Data
A common rebuttal to proponents of online privacy is to just not share personal information with services like Facebook, Twitter and the like. It’s a solid argument, but one that’s not practiced, even by those with privacy concerns.
By Zach Walton
March 11, 2013
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